Building a great product is important, but tracking its impact on end-users is even more important in order to determine its effectiveness.
Being a software developer means that I spend most of my time writing code to build and maintain features, and fix bugs that are uncovered along the way.
As much as I position myself to be a product engineer that delivers product features to solve user needs, there is little visibility of the impact on end-users, which is reasonable because the analytics part of the work will be typically handled by a product manager or analytics manager.
[Read more…] about Tracking user behaviour with Google Analytics and Google Tag Manager